This year Pepsi launches LIFEWTR, a premium bottled water where the packaging design is made by emerging artists.
Pepsi launches LIFEWTR in the beginning of February 2017 in the US. LIFEWTR is a purified water which is also ph balanced with added electrolytes to give it a great taste.
With a clean product like water Pepsi have decided to lend the bottles of LIFEWTR to a few emerging artists. The bottle will give the artists a chance to get discovered by a bigger audience and give Pepsi some great looking packaging.
Released in a series of three, and changing several times a year, LIFEWTR designs will provide exposure for artists and creatives from the worlds of graphic design, fashion, fine arts, photography and more. LIFEWTR labels will provide an expansive canvas for creatives to share their passions and make creativity and inspiration accessible to all.
“Our LIFEWTR artists will turn the traditional bottle label into a unique masterpiece that speaks to the creativity – and source of creation – linked to the brand’s core,” said Brad Jakeman, President, Global Beverage Group – PepsiCo.
“LIFEWTR is a huge priority for us and an exciting global big bet, and we’ve worked hard to make a premium bottled water experience that combines the right mix of a clean, pure taste with eye-catching packaging and an authentic connection to the consumer. We can’t wait to bring this brand to consumers around the world, beginning with the United States.”
The artists behind the LIFEWTR labels
When Pepsi launches LIFEWTR in February there will be three different artists who have each made a design of their own.
- MOMO – Most recognized for his vivid, large-scale murals in public spaces, made with homemade and adapted tools, and seen most notably in Jamaica, Italy and the United States.
- Craig & Karl – With Craig based in New York and Karl in London, this transatlantic duo collaborates to create bold work which communicates simple messages in a thoughtful and humorous way.
- Jason Woodside – His large-scale works infuse optimism through color and design and have appeared in New York, Paris, Los Angeles and Sydney.
LIFEWTR will be available in two sizes. 700ml and 1l bottles and will retail at around $2 for the 700ml and $2.70 for the one liter bottle.
I’m sure the water tastes great but my favorite thing about this is of course the packaging. Well done Pepsi. For more on LIFEWTR you can visit the website here.
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