Barilla pasta is one of the leading pasta producers in the world and this last fall they wanted to get some fresh design ideas for their posters so they created a design competition. Barilla invited any designer to create a contemporary interpretation of the Barilla pasta sauce in a poster format that would communicate “The fresh from the garden taste of Barilla Sauce inspire fresh ideas and exciting possibilities!”
The Barilla company have had a history of some amazing posters, a few you can take a look at below. There is also a bigger selection from the archives that you can look at here. So it seems like a natural step to let modern designers create a bit more contemporary posters for Barilla.
The competition was only open to US residents and the winning price was either a trip to Italy or $10.000, not bad for a poster. The jury had some heavy influencers as well like Jaime Derringer of Design Milk and Bill Cimino of Y&R Midwest so it was a tough challenge for all entrants.
Personally I think it’s hard to beat the old styles of Barilla pasta posters but there was a few great entries, I have not posted any of those because I think you should head over to the Barilla page and take a look at all of them.