Carlsberg Beer want to give you money to make them greener

Carlsberg Beer

Carlberg Beer is launching a competition where anyone can contribute to making Carlsberg Beer more green. With their new campaign “Cheers to Green Ideas” anyone can submit ideas on how Carlsberg Beer can be more sustainable. And you can win $20.000 in the process.

Carlsberg beer bottleCarlsberg Beer is known for sometimes being a bit unconventional as well as trying hard to become more green. We have seen this in their Beer Shampoo and with their wooden beer bottle. Now they are looking for your help to become even greener.

Carlsberg have joined forces with the Danish think tank Sustainia and launched a competition called “Cheers to Green Ideas”. The goal is to become more sustainable, this is what Carlsberg need in the ideas.

“The ideas provided must help Carlsberg improve the environmental impact of beer, from production of raw materials, to brewing and transportation, all the way through to recycling of packaging. They should also inspire positive change in consumer behaviour to help drive a more sustainable future”.

If you have an idea that will make an real impact on Carlsberg’s sustainability you can submit it and have a chance to win $20.000, not bad right. You can submit your idea right here. The competition is divided in two different prices with the following prices and rules.

The Cheers to Green Ideas Award: Aimed primarily at established companies or entrepreneurs with a viable sustainability concept. The winner gets $20.000 USD and a chance to collaborate with Carlsberg experts, and partners in the Carlsberg Circular Community.

The JC Jacobsen Special Award: Aimed primarily at consumers (fun, engaging, behavioral change-based ideas). The winner gets $10.000 USD and a chance to collaborate with Carlsberg experts, and partners in the Carlsberg Circular Community.

So that is it, if you have a love of beer, the environment and are sitting on a great idea that combines all these things you’ve got a good chance of getting some cash just in time for Christmas. 

To see our full coverage of Carlsberg just follow this link.

Carlsberg beer bottle

About Sustainia

Sustainia is an international think tank and consultancy headquartered in Copenhagen, Denmark. Sustainia works with identifying readily available sustainability solutions across the world, and communicate their potential impacts and benefits in our cities, companies, and communities. Sustainia creates a realistic vision of what a sustainable future could look like. Not a Utopia or distant dream. With help from a growing online community, and a database of more than 3200 sustainable solutions, Sustainia shows the exciting sustainable societies we could live in. Welcome to


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