American Sausage company Johnsonville Sausage have taken a different approach to the family in their latest campaign by advertising agency Droga5.
The idea is to make a little bit fun on the type of families we usually see in most commercials and to widen what family means. In the four commercial spots for Johnsonville we’ll get to meet an unusual grandmother, a man not very eager to leave his parents house, a mobster neighbor and a group of girls who’s celebrating sausage Sunday with an extra guest who might have misunderstood the term. So enjoy these Johnsonville sausage commercials right now.
The tagline for this campaign is “We don’t make sausage. We make family. And sausage.
About Johnsonville Sausage
Johnsonville Sausage was founded in 1945 and is one of the largest sausage brands in the United States. The name Johnsonville comes from the first butcher shop opened by Ralph and Alice Stayer who named it after their Wisconsin hometown Johnsonville. Their current headquarter is in Sheboygan Falls, Wisconsin.
Johnsonville is a privately owned company with around 1400 employees and their products are available in around 35 countries.
Droga5 is a New York-based advertising agency founded in 2006 by David Droga. The company has been named Agency of the Year numerous times and are known for their creative and innovative campaigns.
Droga5 have made successful campaigns for Coca-Cola, American Express, Newcastle Brown Ale, Unilever and Qantas among many others.