Kevin Bacon and Eggs is a campaign by The American Egg board and it is the most obvious campaign for eggs including a celebrity you could ever imagine, that does not mean this is in any way bad though.
The campaign has its own site where you can find tons of egg recipes and learn more about eggs and how nutritious they are and why you should be having them for breakfast.
Besides being funny in the commercial and a truly great actor Kevin Bacon is also known for the trivia game Six Degrees of Kevin Bacon which goal is to link any other actor to Kevin Bacon in six steps or less.
Kevin Bacon turned out to be extra clever and turn this into a fundraising opportunity where you can play games with a clear consicence, you can read more about that at SixDegreees.org
You can also watch a behind the scenes clip below from the Kevin Bacon and Eggs campaign below. Enjoy.