But Newcastle Brown Ale got creative and made their own submission for a chance to get Doritos to air their commercial at this years Super Bowl. Very clever indeed.
The setup for the commercial is that the man of a couple keep searching for his tortilla chips but can’t find them, and everywhere he looks is packed with bottles of Newcastle Brown Ale. Very clever indeed.
You can watch a behind the scenes video below, and the next time you pick up a bag of Doritos, you’ll probably let a few ales keep it company.