Scotland Takes The Fight Against Super-Sized Food

06/14/2018 • Ads, Food Culture

Food Standards Scotland takes the fight against super-sized food, check out these ads that the fast food chains won’t love. Check out this campaign and find out why fast food restaurants love supersizing and why you should say no.

Scotland takes the fight against supersized food. These three ads were released by the Food Standards Scotland to create awareness around upsizing, something I’m guessing won’t sit too well with the fast food chains in Scotland and around the world.

Is upsizing even bad?

It depends on how you look at it. Most food chains or restaurants that offer upsizing are fast food chains, the most well known is of course McDonald’s where Morgan Spurlock took a swing at upsizing with his now classic film Super Size Me from 2004.

He ate McDonald’s and only McDonald’s for a full month and super sized whenever he got the question. So his experiment was a bit different, but also with a critique against supersizing food.

Because here’s the thing. Most fast food chains are fine to eat at if you don’t do it to often or choose smaller sizer or any of the healthier options offered by most chains now. Problem is that most of us don’t. We tend to go for the sugar, salty and greasy stuff once we are at a burger joint. Nothing wrong with that but if you go for a super-sized fries every time you do some of those fries will stay on your body.

It really a health issue, adding a little bit extra all the time is one of the biggest reasons for weight gain. Not that you might be eating a gallon of ice cream while watching a rom-com once in a while. It’s the small things you do every day that makes the difference.

Food Standards Scotland wants to help us see that in these three ads that you can see in this post. So learn to say no to supersize, it’s good for your wallet and even better for your health. But why do fast food chains want you to supersize?

Why Fast Food Chains Love Super Size

Like always it’s all about the money. If we are using McDonald’s as an example it is like this. A restaurant only gets a certain number of guests each day. They are limited by their size and where the restaurant is. Attracting new customers is very hard, especially regular ones.

So the easiest way to increase revenue is to get the already existing customers to spend more. How do you do that?

You ask if they want to supersize for a very small amount, and they ask the question so the only thing you have to say is yes. We as people prefer to say yes, no is a sign of conflict and we don’t want that. Yes is our go-to answer, plus you’ll get more value.

Also, what are the restaurant supersizing? Fries and soda right? Those items just happen to be the two things in a McDonald’s with the highest margin and are the easiest and fastest to make.

If a McDonald’s make sure to ask every customer if they want to upgrade or supersize at least one in five will likely say yes. Now let’s make a quick math example of this.

A fictional McDonalds has 1000 customers each day who on average spend 10 dollars. That equals 10.000$ each day. Then they start to offer to supersize for one dollar and one in five customers says yes. That makes the daily revenue increase to 10.200$ each day.

Doesn’t sound like much, but most McDonalds are open every day of the year. So this little tweak will make this very fictional restaurant increase their yearly revenue with 73.000$ if they increase by 200$ each day for 365 days. On the highest margin thing they can offer At every restaurant in the chain.

 

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