Why do all Cold Brew Coffee Bottles look exactly the same?

Why do all Cold Brew Coffee Bottles look exactly the same?

09/29/2015 • Packaging

Cold Brew Coffee usually look really cool. Besides being black, cold and tasting great they also often come in really cool bottles. Only thing is that all Cold Brew Coffe Bottles look exactly the same. Just scroll down and see for yourself.

Ok, maybe not all but most look more or less the same. Here is what have must happened.

Sometime ago at a secret convention was held in Brooklyn, Portland or Austin where a group of cold brew coffee enthusiasts decided how cold brew coffee should look like. A vote was held and the correct way to sell package cold brew coffee was determined.

These are the rules on Cold Brew Coffee Packaging design.

  • Glass bottle is a must, otherwise just forget it.
  • Must be brown or at least dark glass
  • White printed text, a label can be tolerated but the design must be simple graphic
  • Use a really cool font
  • Short neck on the bottle is preferred, other bottles are only tolerated if they look really really old.

So now you know the rules, let’s have a look at some cold brew coffee bottles, but even though they all look the same we secretly love them all.

Why do all Cold Brew Coffee Bottles look exactly the same?

Why do all Cold Brew Coffee Bottles look exactly the same? cold11 cold10

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Why do all Cold Brew Coffee Bottles look exactly the same?

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3 Responses to Why do all Cold Brew Coffee Bottles look exactly the same?

  1. […] This is the same problem that you can see with cold brew coffee that I previously highlighted as a design problem here at Ateriet. Read about that here. […]

  2. […] Let’s start out with this clever and unusual cold brew coffee packaging. I’ve complained before about how so many of these cold brew brands all look the same. […]

  3. […] I’ve complained before about how all cold brew coffee looks the same. That is still true and this one falls into that category as well. But the lettering is good.  (source) […]

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